MKT 312 Final Exam 100% Correct Answers

MKT 312 Final Exam 100% Correct Answers

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MKT 312 Final Exam 100% Correct Answers

( 1 )

In terms of trade promotions, offering additional free merchandise for placing an order is known as:

( 2 )

A consumer who makes the purchase decision based on price is called:

( 3)

A coupon placed inside a package to be used for a later purchase is called a(n):

(4)

When a cash register triggers a coupon for a product, it is called a:

(5)

Cash returns on soft goods, such as food or clothing, are called:

(6)

When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as:

(7)

Of the internal stakeholders, the group that is the most critical to the success of a firm would be

(8)

Green marketing is:

(9)

The first major decision company leaders must make concerning public relations is:

(10)

A person or group with a vested interest in a firm’s well-being is a(n):

(11)

Some individuals would like to create which type of department to oversee both the public relations activities and the marketing programs?

(12)

A program that ties marketing to a charity in order to generate good will is called:

(13)

Direct ambush marketing occurs when:

(14)

The agency that monitors advertising on food packages and advertisements for drugs is the:

(15)

In terms of foundations and frameworks for ethical guidelines, the philosophy of life that believes in maximizing pleasure and minimizing pain is:

(16)

In terms of a foundation and framework for ethical guidelines, the law:

(17)

The industry agency that monitors all forms of advertising directed toward children is the:

(18)

Incidental ambush marketing occurs when:

(19)

When copytesting television ads, researchers often use:

(20)

Measuring changes in sales following a marketing campaign is easier now than in the past because of:

(21)

Ad tracking research can be used to measure the following, except:

(22)

Consumer awareness and brand loyalty are closely linked to a measure of:

(23)

In terms of online metrics, dwell rate is:

(24)

In terms of online metrics, which evaluation method allows companies to gauge consumer reactions to a new advertising campaign, whether it is online or traditional?

(25)

In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except: